Usually we are so used to seeing SMEs that have no logo or instead have a picture in the role of logo. If we think of a franchise established and known to all, do not expect you do not have a logo and corporate identity. Let's go to an
extreme example, McDonalds, all have in mind the brand logo is not it, the famous "M", are the colors?, Maybe we know what shape is the typography of the logo, at least we know that there is a Comic Sans, etc.. When we go to Mc
Donalds, no matter who we are inside or outside the establishment, its outdoor sign, its interior decoration, the uniform of their employees, where they serve vessels, etc., all evokes the same. Well, this is what is called having a unified
corporate image and this is what SMEs should look. Not that having a good corporate image our company will have the success of McDonalds, but it sure will give us many more benefits that do not, why? For questions such as
-First and foremost, if all the major brands have a good logo design and a good corporate identity as a whole, perhaps it is a fundamental point to consider them "brands"?
-As a basis, we are sure that your company offers a product or service good, professional, good value, certainly the best market value and more. But we are also sure that if we asked your competition will tell us exactly the same. If we go
a little further, you could probably tell me what is your company different from its competition, because not all people are equal, or indeed all businesses are. Well, that's exactly what your logo and your brand should convey. Although
we do not realize consciously, a logo design tells us more than we imagine: we speak your font, how it is composed, the colors you use, the image you use, how it is made ... To understand what well, say an example that surely we all know, the Inditex
Group. This group includes many very famous brands and owners of the nerve centers of most cities, such as Zara, Bershka, Pull and Bear, Massimo Dutti, etc. Consider for a moment on the logos of two of them, Massimo Dutti and
Bershka. Both are clothing stores, both cover more or less the same clothing sizes and if you ask me, both belong to the same group. Now, who is addressed your clothes in each? Massimo Dutti is for older than that of Bershka, in
addition, the type of clothing is arranged first and the second is more informal, for example.Imagine for a moment that we know nothing about this, but let's think about their logos design, do not come to convey this in general? Massimo Dutti
uses a thin and elegant typography, colors much more sober. Instead, Bershka transmits more modernity, transgression, youth ... through a more striking orange color, thick and aggressive typography. In short, your logo must have a definite
personality and that it is transmitted.
- Everything defined in the previous section that we pass it a much more professional in our business and if accompanied by an equally professional service, that feeling in your target audience is assured.
- On the other hand, an example will convey credibility of our company clients. If your company sends a letter and the envelope appears professional and well designed logo, your company will also transmit a lot more credibility.
- And most importantly, a good logo design services will promote the memory on the client, which is what the end of the claim.
But how should be a logo? First, it must be done by a professional because, as in any discipline, there are fully trained professionals to extract every feature to highlight your company and are fully able to translate them into a good design.
The logo design faqs can be formed only by typography or conversely may be formed both as a text image. Sometimes we see a logo originally formed by text and image just happens to use the image, Nike, for example. This is a case where the
brand is so well known, which can afford to show only its image and be recognized.
The image, called image type in the professional world, is that, an image type that is not the same as a drawing, an illustration or photograph. What does this mean? The logo as a whole must make the customer to recognize and remember your
brand, if so, let's do so that we facilitate the task. We return to the example of Nike, do you could draw it on paper right now? What about the ZARA? What about the "M" Mc Donals? What about the Mercedes? What
about Windows? And the PSOE or PP?
Of course all these custom logo design also carry everything your brand conveys, something more later.
Now you might ask, how do I get something as simple transmit all that is my business? This hire a professional company, see what work has been done before and get advice, success is assured.
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